Sourcer
2024
Overview
In my Design for User Experience class at USC, I founded Sourcer, a freelance aggregator platform. I led a design team of 3 from ideation to prototyping.
Entrepreneurial Realities
We spoke with business owners and freelancers at various stages of their careers. These conversations revealed key insights:
01
It is time consuming and inefficient for business owners to look through freelance websites.
02
Freelancers wish they had more freedom in choosing projects.
03
Clear communication is crucial between freelancers and clients.
Problem
With countless freelance job sites scattered across the internet, business owners often find themselves wasting precious time looking through endless listings, often ending up with subpar candidates and overpriced offers.
Freelancers do not have many options in choosing the gigs they take, leading to unfulfilling projects and difficult client relations.
Here's what people are saying on Reddit & Quora:
D*****
Quora
I would call Fiverr the "desperate crack dealer" of the freelancer world. Most of the work there, too, has been devalued.
r/ecommerce
Yea, I paid a guy off Fiverr….Never again. Absolute waste of money.
C******
Quora
Fiverr is for cheap scrooges who don't want to pay proper wages. As a graphic designer, it literally hurts my entire being seeing a company offer $5-10 to commission a pubmat that should cost $200 minimum. Worse, people fall for it!
r/ecommerce
Brutal, awful structure, never found any talent and the work I got was always waaay below par.
r/Design
Yeah Fiverr is trash. Paid £120 for a logo and it and all subsequent revisions were trash. Ended up having to just accept the loss.
User Personas
How we are Different
To assess the competitive landscape, I analyzed 3 key players in the market. By identifying these strengths and gaps, my team and I had a more concrete direction of the experience we were to create.
Solution
Sourcer is a freelance aggregator that compiles service listings from across the internet, saving time, business, and money. With Sourcer, companies can guarantee the best candidate, price, and fastest turnaround time for their products, while also providing freelancers with more opportunities to find fitting and meaningful work.
Crafting the Experience
Brainstorm, Design, Iterate, Repeat.
For Businesses
[01] Creating a listing as a business owner
Click the ‘+’ button to create a listing.
[02A] Using the Candidate Recommendation Feature
Select the ‘Recommend Candidates’ button.
[02B] Using the Candidate Recommendation Feature
Compare candidates, save favorites, and browse profiles.
[03] Managing communication with freelancers
Connect with freelancers however you’d like.
For Freelancers
[01A] Using the Project Recommendation Feature
Select the ‘Recommend Projects’ button.
[01B] Using the Project Recommendation Feature
Compare projects, save your favorites, and express interest in your ideal
opportunities.
Click the like button to view favorites. Multidisciplinary freelancer? Switch
areas of expertise via dropdown.
Connect with business owners and manage your conversations
effectively in your inbox.
[02] Accessing a library of favorited projects
[03] Managing communication with business owners
Design System
My team and I collaboratively built a cohesive design
system to ensure consistency, scalability, and a
seamless user experience across all touchpoints.
Key Takeaways
Sourcer was a significant learning experience for me, both personally and professionally. Leading a design team for the first time taught me how to guide a team towards a shared vision, delegate tasks, and value everyone’s contributions.
Tackling complex design challenges required creative problem-solving and adaptability, while effective communication and time management were crucial to keep the project on track. Beyond these professional skills, this project was a journey of personal growth, pushing me out of my comfort zone, building my confidence, and reinforcing my passion for collaborative design.
A special thank you to my amazing team and Professor Mikaila!
© Prim Boonyachai Portfolio 2024
Shaping experiences that shape the future.